Relating to my other post on assets versus jobs, I wanted to share the game plan for growing my assets over the coming years.

As with all articles, I love feedback and critiques. So if this plan sounds stupid, let me know, but please include the reasoning behind it.

Also, if you think monthly case studies / updates would be fun, I can include those as well.

Where I am starting

So I am starting from scratch to build some smaller info product businesses. I am beginning with niche websites that will make money via being Amazon Affiliates, info products, Kindle Books, and possibly e-commerce, specifically Amazon FBA.

The reason we are starting here is because I have the background skills and enough capital to start here.

Looking at the later first, I’ve always noticed there’re two ways to grow a business. Time or capital. Of course, it’s a blend of the two, but you can spend more of one to avoid spending more of the other.

So I have enough income now to sufficiently pay for people to build these websites for Me. My employees will first consist of an apprentice, who will basically execute everything and contract workers. I have a couple VA’s right now, along with a writing service that is putting out about 8 articles per month.

But the only reason we have faith in putting capital into this is because of our skill base. I was hired on as an apprentice about 18 months ago to build a website from scratch. It’s an affiliate website, and I did all the research, writing, and SEO. The site now gets about 2,000 visitors a day and makes anywhere from $4 to $6K a month, passively.

With that alone, I feel confident in my content marketing and SEO skills. But I also have taught others how to build Amazon Affiliate sites with pretty good success, so I know it’s repeatable.

At this point, I am confident in my abilities in:

• Hiring & managing employees
• SEO
• Content Marketing
• Adwords
• Facebook Ads
• Product development
• Outsourcing
• Amazon FBA
• Kindle Book marketing

But more importantly, if I don’t currently know about a subject, I am pretty good at finding out about it quickly.

But the above skills are all I’d need to launch a successful site that makes money in the way I’d like now.

Where I see this going

So currently I am focusing building two sites and am hoping to get Amazon Affiliate commissions and our first info product out here shortly.

Luckily I found some old spam free domain names that have higher domain authority already then the sites I am trying to outrank, so the Amazon Affiliate commissions should be quicker than usual. On top of that, I’ve optimized the websites for technical SEO purposes, so that should give us a boost as well against our competitors.

After I get this first site up and humming – or my apprentice does, we will expand to another site, which we already have in mind.

We also have a fourth and fifth site of similar nature in the plans.

Once site #1 is cruising away, automated for the most part for our apprentice, then he / she will start on site #2, using all the SOP’s from site one to get that site up even faster.

As we grow, we will hire more contractors to execute the jobs.

Based on my past experience and the keyword research done, these sites could easily be generating a couple grand a month, all running due to the work of our apprentice and weekly calls with me (along with chatting on Skype during the day as need be).

With this game plan in mind, I should have my assets growing well without having to put in too much time, besides to give our apprentice direction and guidance where needed. I know this is probably a naive point, as I’m thinking managing these sites will take longer that I ideally am picturing. However, this is the goal I’d like to shoot for.

Between my notes and SOP’s in Google Docs and my massive Evernote library of articles that are well tagged, we have material easily at hand to teach the details to our apprentice while we cover the big strategies on calls.

Beyond the first sites

While having five sites that are making a few grand each a month sounds great, that is simply phase one for where I’d like to take this. I want this company to grow year over year, which I think is totally possible.

The avenues for growth that I see are optimizing these sites more and more, building new sites, or purchasing new businesses.

It’s this second option that I think will be one of the fastest ways for us to grow, but also involves some stuff that I find scary and am not sure if it’s a good idea.

I think a real estate mindset to this asset building makes a ton of sense. We build these 5 sites out, optimize them until we start seeing a plateau that involves a solution that doesn’t quite seem worth it, and then we sell the sites.

I’m not sure if we’d sell all of them at once or not, but the idea would be to get some good capital at hand.

I would then want to take this money and use it, along with a loan, to purchase an already existing business that is much bigger.

It’s the loan that scares me. I don’t like debt and it seems that I’ve never really heard of entrepreneurs taking loans. I don’t know anything about getting business loans and / or finding alternatives to the traditional lending.

All I know is that if I had a loan, plus the capital from the sites, I could use that to purchase a much bigger business than if I didn’t have the loan.

Then, if the revenue from the purchased business can cover the loan payment and expenses of running and growing the business we will be in a great position.

This is what Robert Kawasaki said when he said using other people’s money to build your own wealth. I can use a loan, which is technically someone else’s money, to build a big asset that I eventually own full out.

Once we are at this point, we are in the same spot as before with growth avenues, except the asset is much bigger this time.

I feel like this would be a repeatable process. With tons of ups and downs, as most things go, but a decent blueprint for building wealth.

I’d like to keep all the money within the corporation to avoid income taxes on it. Even if this would mean at the end of the year, taking any extra profits and purchasing stocks or other investments through the corporation.

So let me know what you think about this asset building plan. I’d like to not have to take much money out of the business so that all the funds can be driven back into it for more growth.